Inside Talk

The latest on the legacy resort industry

“30 years ago, Liberte broke new grounds in the timeshare industry. Selling to Vacatia means I can pass the torch to the next-generation of innovators. I’m excited to see what’s next for our combined company.”

Dennis DiTinno
Liberte Management Group

Vacatia Adds to Management Team - Joe Cantrell joins Vacatia’s VSA Division

April 28th, 2022

By Vacatia Partner Services

Mill Valley, California, April 28, 2022 – Vacatia Inc., a leading provider of innovative, customer-centric solutions for timeshare resorts, has announced that Joe Cantrell, a highly experienced vacation ownership executive, has joined the company as senior vice president of regional operations, leading its VSA division.

“We are thrilled to welcome to Joe to our team,” said Caroline Shin, Vacatia’s CEO and co-founder. “He has an extensive track record of success that will enable him to continue VSA’s legacy of superior customer service, while creating new opportunities for timeshare owners, guests and team members.”

Cantrell comes to Vacatia from King’s Creek Resorts in Williamsburg, Va., where he was Executive Vice President, Chief Financial Officer and Chief Operations Officer since 2011, having joined the company in 2001. “This is an exciting time for the VSA team, and I’m honored to lead it into a very bright future with the additional resources now available as part of Vacatia,” he said. “I’m confident the VSA division will become a key ingredient in Vacatia’s overall success.”

VSA Resorts’ properties include Ocean Key Resort, Atrium Resort and Ocean Sands Resort, all located in Virginia Beach. VSA also manages wholly owned condominium associations in the area. They employ nearly 100 people and have an owner base of more than 18,000. The company was purchased by Vacatia in January of 2022.

Vacatia has rapidly grown its property management services to 4,750 units in eight states. Management services are just one of the fresh solutions offered by Vacatia, which has 750 industry partners, including some of the largest timeshare companies, relying on it for rental and resale services. Their products drive owner engagement, improve cash flow, attract new members and even finance needed property renovations. Vacatia Partner Services (VPS) is the division of Vacatia that works with property management companies and independently managed associations across the country to help timeshare resorts to thrive in the modern era. To learn more about VPS’s rental, resale, subscription membership products and property management services, and how they are reinventing the timeshare experience across discovery, booking, and stay, call (720) 449-6738 or visit vacatiapartnerservices.com.

Inside Talk

“30 years ago, Liberte broke new grounds in the timeshare industry. Selling to Vacatia means I can pass the torch to the next-generation of innovators. I’m excited to see what’s next for our combined company.”

“Engaging with Vacatia was a great decision - we've seen over a 100% increase in rentals, our owners are thrilled with our newly renovated rooms, increased value of their units and new flexible ways to vacation.”

“Watching Vacatia go above and beyond to take care of our employees and owners during the pandemic confirmed that we sold Crown to the right company.”

“We are thrilled to be working with Vacatia… Their owner-centric technology approach delivers outstanding experiences for our owners and new guests to the resort!”

“We chose to sell to Vacatia because we were inspired by their vision for the timeshare industry. I’m thrilled to provide our employees with exciting career opportunities as part of a fast-growing company”

“We were impressed with Vacatia's emphasis on serving owners and on-site staff. They’ve had great success elsewhere with this approach — software efficiencies meet good-old-fashioned hospitality — and I’m confident it will lead to success at FLBR.”

Vacatia Adds to Management Team - Joe Cantrell joins Vacatia’s VSA Division