A fresh approach to solving the challenges for today’s independently managed resorts
“30 years ago, Liberte broke new grounds in the timeshare industry. Selling to Vacatia means I can pass the torch to the next-generation of innovators. I’m excited to see what’s next for our combined company.”
Liberte Management Group
About Vacatia Partner Services
Vacatia Partner Services is dedicated to the success of independently managed resorts and their vibrant owner communities. Our customer-centric products and technologies help resorts drive owner engagement, attract new members and finance and even fund property renovations.
We believe experience makes a difference. Our team of seasoned hospitality and timeshare professionals bring a new technologically advanced platform of subscriber-based travel products and vacation services that provide real solutions and increase revenues.
Partnering with HOAs and property managers to drive new guests, increase owner satisfaction and improve the economic health of your resort is our specialty. Our focus is on your success with no risk or upfront fees. Connect with us and see what a fresh approach really means.
What We Do
Our platform is designed with a simple goal – provide independently managed resorts with solutions that are easy to use, risk free to implement and drive real results
Resort Residence Rentals
With the industries best rental platform, we double the revenue of resorts we manage
Owner and HOA resales both on-site and through our real-time state-of-the-art online resale platform
Innovative Membership Subscription and Short Term Products
Thrill owners with new flexible opportunities and monetize non-performing inventory
Association Funding and Financing
A revolutionary platform that allows associations to renovate with defaulted inventory and rental projections as collateral
We partner with timeshare homeowner associations to ensure long-term vitality and care for the resort and owners
Custom solutions to assist the resort in acquiring deeply defaulted inventory
Vacatia is an innovative hospitality company reinventing the timeshare experience across discovery, booking, and stay. We are continually enhancing our customer experience at every touchpoint, enabled by technology and fueled by passion. We partner with over 750 timeshare resorts to provide rental and owner-friendly resale services and serve over 50,000 timeshare owners through our resort management activities. Founded in 2013, Vacatia is a venture-backed company headquartered in the San Francisco Bay Area.
Our team is comprised of leading travel and vacation ownership executives, with decades of combined experience in timeshare/hotel operations and management, exchange companies, hotel and vacation rental distribution. We’ve spent time and have achieved great results at companies like RCI, Interval International, Hotwire, Kayak, Disney, Good Sam Club and Starwood.
Head of Growth, Vacatia
Greg is a 20+ year travel industry executive with experience driving organizations, products and business development that intersect hospitality, vacation rental and technology. Previously Greg served as President of Quintess and Time and Place, a leading Destination and Vacation Rental Club, with operations in 50+ destinations across 11 countries. Greg spent over 10 years at RCI, where he was the Vice President of Global Product and Business Development, and instrumental in launching and executing on new business models including RCI’s loyalty platforms, alternative shared use real estate models, and consulting on product development and implementation throughout the industry. Greg began his tenure at RCI with Resort Computer Corporation, where he designed and implemented technology solutions for leading timeshare industry developers and RCI affiliates globally.
Head of Vacatia Partner Services
Michelle’s experience in the travel and leisure industry spans over 25 years. During her 22-year career at Interval International, a Marriott Vacations Worldwide, Inc. company, she held various management roles inclusive of Sales, Business Development, Alliance Partnerships, Product Development & Implementation, Program Design and Reservation Services. Prior to Interval, she worked with GE Capital as a Financial Analyst promoting finance solutions to resorts in the vacation ownership industry. She is a frequent speaker at industry conferences, a registered resort professional and certified public accountant.
CEO and Co-Founder of Vacatia, Inc.
Caroline co-founded Vacatia to bring innovation and new ideas to timeshares. As a seasoned technology and hospitality executive, Caroline already pioneered well-known travel programs that are now mainstays in the hospitality industry. She was a member of the founding team of Hotwire.com, where she led product and technology functions to develop one of the first online travel agencies in the world. She led CRM and revenue management for Starwood Hotels & Resorts Worldwide, launching a first-of-its-kind pricing and marketing platform to empower hotels with making impactful, data-driven decisions. At Sentient Jet, she delivered industry-leading customer service by cultivating deep client relationships combined with algorithmic analysis of each flight plan to forecast service issues before they occur. She was also a technology and strategy consultant at Accenture and Scient, advising both Fortune 500 and startup clients to adapt their business online. Caroline is a member of the Board of Directors of the American Resort Development Association (ARDA) and holds a degree in Nuclear Engineering from MIT.
Founding Executive Advisor, Vacatia Partner Services
Grant’s career spans over 30 years in the timeshare, outdoor recreation membership clubs and financial services industries. In 2008, Grant joined Fidelity National Financial as Executive Director of Chicago Title’s National Resort Division, where he was responsible for the corporate and strategic direction for national operations. Grant served as President of Membership Clubs at Affinity Group, which included Good Sam Club, Camp Coast to Coast and Camp Club USA. During his tenure, Grant led the effort to improve membership experiences by bringing a points-based, online, real-time reservation system to the private membership camping sector. Starting in 1991, Grant spent eleven years with RCI, ultimately serving as the company's Vice President of Global Business Marketing, where he rebranded the company’s business-to-business and global marketing efforts, drove organic growth with existing resort affiliates and was a key executive developing and negotiating key client relationships for RCI.
Chief Strategy Officer
Steve has proven executive experience in hospitality, real estate and product development. Steve was the Chief Marketing and Revenue Officer at Starwood Hotels & Resorts Worldwide, owner of Westin, Sheraton, St, Regis, W and other hotel brands. He created and led a wholly owned subsidiary, Starwood Technology and Revenue Systems (STARS), that centralized cutting-edge technology functions for all Starwood hotels. Subsequently, Steve was the Managing Director at Starwood Capital, where he oversaw asset management of their 800 owned hotel portfolio. As CEO of Sentient Jet, Steve pioneered a private aviation membership program and led the company from post-startup to sale as the largest non-fractional jet company in the United States. Steve also led VER, now PRG Gear, as its CEO during a period of rapid global expansion. Steve began his career at McKinsey and Company, where he left as a partner specializing in travel and transportation industries. Steve studied at Wharton School, University of Pennsylvania and received his MBA at Darden School, University of Virginia.
Chief Operating Officer
For more than 20 years, Scott has been a noteworthy leader and manager in the technology and entertainment spaces. Known for his engineering and product work at Cisco, he also made significant contributions at Lucent and Voicebox, and has been honored with multiple patents for his innovations in technology. Scott holds a BS in computer science, a BS in mathematics, and an MBA. He currently resides in Portland, Oregon.
Chief Financial Officer and Head of Real Estate & Acquisitions
Prior to joining Vacatia in 2019, Seth was the co-founder of Kolea Capital Management, a real estate private equity fund focused on hospitality buyouts in domestic and international markets. Prior to Kolea, he worked at Hylas Capital Management, an event-driven long/short equity and credit special situations hedge fund, where he was responsible for analyzing and sourcing equity and credit investments. Before Hylas, Seth was in the mergers and acquisitions investment banking group at GCA Savvian Advisors, where he sourced, analyzed, and executed transactions as an industry generalist for buy-side and sell-side clients. Seth graduated from Ohio State University with a B.S. in finance.
Senior Vice President of Hospitality
Scott’s career spans over 30 years of hospitality experience, including 10 years in General Management and Executive leadership roles with Starwood Hotels and Resorts and 18 years with the Doubletree Hotel Corporation. Scott is a specialist in analyzing a property’s overall leadership and business performance, while implementing innovative revenue and flow through strategies, perfected during his years as a property level turnaround specialist. He is an organizational expert in assisting resort owners and management companies in enhancing the value of each of their assets.
We define ourselves by the success of our customers, and the company we keep. We are proud to count this group of top VC firms, industry titans and travel leaders as our partners in redefining the success of Legacy Resorts.
Leading technology venture capital firms and family offices, including Javelin Venture Partners, Bee Partners, Structure Capital, Passport Capital, and Caerus Investment Advisors
Travel-tech, hospitality and real-estate pioneers, including Erik Blachford (first CEO of Expedia), Spencer Rascoff (former CEO of Zillow), Greg Waldorf (Trulia director and former CEO of eHarmony), Thomas Byrne (former President of Loopnet), Paul English (co-founder of Kayak), Barry Sternlicht (founder of Starwood Hotels & Resorts and Starwood Capital) and Craig Hall (founder of Hall Group)
Timeshare pioneers, including Rip Gellein (founder of Vistana Resorts and former CEO of Starwood Vacation Ownership), Bob Miller (former COO of Marriott Vacation Club), Robert Spottswood (founding board member of Hyatt Vacation Ownership), and Henry Silverman (former CEO of Cendant, Wyndham Vacation Ownership, RCI and II)